Multiple things define the success of a business- a great idea, good enough marketing, hard work, and consistent efforts and a bit of luck.
In this digital era, almost every business is digital. If you don’t go digital, it is almost as if your business does not exist. So, there is one more very important contributing factor that shouldn’t be ignored- a kickass website that your visitors will love.
Remember that your website gives the first impression of what your business is like. It acts as a virtual business card. And your website goes a long way in determining whether your visitors will take up services or buy products or come back for more to your website.
Now you know how important a website is for a business. So, now let’s take a look at the 5 things to take care of when you create/ update your website so that it leaves a lasting impression.
- Your website has to be user friendly as possible
Try to keep it as simple as possible so that users find it easy to navigate. The more complicated your website, the faster your users will leave your site. Keep your website clean and chaos free. Here are some great tips for you to start:
- Decide on what you want the menu to look like and stick to it.
- Decide the menu categories. For example- About Us, Our Services, Contact Us etc.
- If you provide multiple services and wish to create one page for each service then create subcategories and include these under the drop down menu on the ‘Services’ tab.
- Content is everything
You probably know this already. But, if you don’t then let me tell you that content is king. The content that the users find on your website must give all the information that they are looking for. Make sure that your content is extremely well written and relevant to your target audience.
No matter what kind of business you have, one thing’s for sure- visitors land on your website looking for information. Give your visitors important and useful information that is relevant to them. While doing this, you can think of all the things that might cross a person’s mind when they are looking for a service/ product that you offer. Think of it from that angle and then design your content.
- Choose your website design well
Choose a design that goes best with the kind of business that you’re running. Keep your website theme appropriate according to the kind of business that you have. For example, if your business sells baby products then try to make your website playful and colorful and add a lot of images. Similarly, if you are a consultant/ advisor providing your services, make your website appropriate to suit it.
- Avoid using cliches
Use your website to help your business stand out from your competitors. Be as original as possible and try to avoid using cliches in everything- your website, content, design and everything else about your website. Just because your competitors are using a particular design, doesn’t mean that you have to use it too.
Visitors hate nothing more than a website that is slow to load. Choose the correct hosting for your website and make sure that all your web pages load fast enough. There are many options for web hosting available like VPS, shared, dedicated server hosting etc. Choose the one that goes best with your website and your budget.
Hope these 5 tips help you in creating the perfect website for your business.
About the Author:
Mir Saeid is the Co-Founder of Kashmirica, an online brand that aims to take opulent Kashmiri Products to the world. You can visit the website to buy organic honey online. Apart from this, you can buy dry fruits online along with pure shilajit from their store.