Sending a message to the public

Graphic designers produce manual drawings and manipulate computer software programs to send a specific visual message to the public. The motive for their work is to use their creations to reach potential customers at an emotional level while also providing immediate information about their client’s product. You see the work of graphic designers every day when you view an online or print advertisement, read a magazine or brochure, or review the menu at your favorite restaurant.

Strong command over design software’s

A graphic designer must have strong command of design software’s in order to communicate with others visually through print or electronic content. In this role, the designer has the option of choosing from a range of design elements to achieve the decorative or artistic effect that he or she desires.

Understanding clients view

Graphic Designers obtain a broad overview of a project by meeting directly with the client or the art director in charge of the project. Create designs, illustrations, and logos by using photo editing software, layout software, and electronic illustrations. Their role includes following:

  1. Select the font, images, and color to use with design layouts.
  2. Meet with the client or art director to present the design concept and incorporate requested changes into final proof.
  3. Complete a quality control process before submitting the graphic design for publication.
  4. Designer will use both images and text to communicate the intended message to the audience.
  5. Depending on the scope of the project, designer may choose the color, font, and size of the text included in headings, headlines, and the body of the written work.
  6. It’s designers job to determine how the text and images will appear once the website goes live or your client releases the print media. This includes deciding on spacing issues.

When a project involves the placement of text, graphic designers work closely with copywriters who create the content that will appear on the final project. Part of your collaboration involves taking the information provided by the copywriter and creating visual diagrams and graphics that make it easier for people who skim written material to find the information they need.

No marketing happens without design

Graphic design is an essential part of any marketing effort. In addition to working on specific projects to promote products and services, clients depend on you to help them with their branding. A major part of branding involves creating a logo that communicates your client’s purpose and message. Since graphic designers are often heavily involved in sales and marketing, some people refer to them as communication designers or graphic artists. You can expect to work closely with advertising, marketing, and public relations professionals in your everyday work.

Flexible Career

A career in graphic design is flexible enough to allow you the option of specializing in a specific industry or with certain categories of clients. Whether you choose to specialize or offer a broad focus, it’s essential to remain up-to-date with computer technology and utilize the most recent software programs. In a rapidly changing industry, you risk losing out to the competition if you fail to do this. Some people with a degree and experience in graphic design choose to teach the skills to others at a post-secondary level.

What Are The Education Requirements for Graphic Designers?

Although creativity and artistic ability is a prerequisite to succeed as a graphic designer but a certificate of authenticity from a reputed Institute, College or University is required by most employers.

Adobe plays a big role

Students will also be exposed to software programs, which may include Adobe Illustrator and Photoshop, InDesign, and other painting and graphic design tools which are easily operatable.

Portfolio matters

Of course, keep in mind that the kind of job a designer has his or her eyes set on will probably determine whether or not a degree is necessary. If a designer is opting to freelance, a degree may or may not be necessary, as a body of work and strong portfolio are usually all that matters. However, if a designer is planning to enter the corporate world, a large company or in-house design team, or work for many (most) advertising agencies, a portfolio with certificate of authenticity will prove beneficial, and many employers in these settings will require a designer to have a certification.

Choose for internships

Graphic design is a competitive field to enter, so any type of experience you can show in additional to your certificate will help you stand out. Completing one or more internships is an integral part of your education. An internship gives you the opportunity to apply the knowledge you have acquired thus far to real-life graphic design projects. You work under the supervision of an experienced designer while being involved with a project from the initial concept phase to final completion. Volunteer work and part-time or temporary jobs are additional ways to earn valuable industry experience.

Careers Related to Graphic Design

People working in various sectors as a graphic designers have following roles and responsibilities

Art Directors

Working as an art director typically requires several years of experience as a graphic designer. In this role, you oversee a creative team that is responsible for the visual design of a project for movies, video games, product packaging, advertisements, or anything else that the client specifies.

Craft & Fine Artists

Someone who works as a craft artist makes objects by hand, such as glassware and pottery. Fine artists, which includes sculptors, painters, and illustrators, design pieces for aesthetic rather than practical value. Both types of artists earn a living by selling their original work.

Desktop Publishers

People in this role design the layout for various types of print and electronic media using specialized computer programs. These may include newspapers, magazines, brochures, and client websites.


Drafters work closely with architects and engineers to convert their paper and pencil designs to technical drawings. Individuals in this occupation can select to offer their services to all industries or specialize in mechanical, engineering, civil, or architectural drafting work.

Industrial Designers

Industrial designers work in teams to create initial design concepts for everyday products like automobiles and household goods. They need to have an artistic nature as well as strong business and engineering skills to create safe and useful products. Some of the factors that industrial designers take into consideration when developing and designing a new product include appearance, function, usefulness, and cost of production.

Multimedia Designers

People employed in this industry produce visual effects and computer animation for movies, television shows, and video games. Animation brings cartoon characters to life while special visual effects enhance the viewer or user’s experience by making it seem more realistic to them.

Web Developers

Website developers plan and create images to place on a website in addition to planning for the placement of text. Clients also rely on web developers to ensure the ongoing performance of their website once it has gone live. This includes gathering user metrics, monitoring access issues, and ensuring a fast connection speed to enhance user experience.